With Adwords you can publish advertisement on Google search results and on different websites that are enrolled and accepted in their program. Business owners have the chance to create text and image ads or banners as text or image in different sizes.
You can manage all these ads through your online account, but this utility allows to use a software interface rather than a web browser because can work faster in some cases, especially if you have problems with the internet connection.
Using this advertising platform is or can be extremely lucrative because of the possible reach of millions of people every day but managing an account may be a challenge. Adwords reporting isn’t a precise formula to earn profit, you must analyze the results and improve the ads, see the metrics for various campaigns and make the right adjustments based on your business objectives.
Google AdWords Editor is licensed as freeware for PC or laptop with Windows 32 bit and 64 bit operating system. It is in web marketing category and is available to all software users as a free download.